Honesty Wins the Market

Chen Yinjian,-- the owner of Leting Zhusheng Metal Products Factory, was selected to be the winner of the 4th Honesty and Trustworthiness Moral Mode.

He founded Leting Zhusheng Metal Products Factory in 2000. On the basis of independent innovation, the factory registered the "TOMBO" brand in the National Trademark Office. TOMBO SHOVEL enjoys a good reputation in the international market. In the industry evaluation, it has been the first in the export of its own brand for three consecutive years.

For more than ten years, Cheng Yinjian always adheres to the principle of quality and credibility, resolutely not to let a substandard product out of factory. Last summer, the deputy factory director in charge of technology encountered a thorny problem: 10,000 shovels were sent to Kunming, Yunnan province, and the customer suddenly proposed to adjust the blade specifications. According to financial accounting, transportation cost and rework cost need more than 30,000 yuan. In the coordination meeting convened by General manager Cheng Yinjian, the deputy factory director reported the relevant situation and proposed several solutions. Cheng Yinjian solemnly to the deputy factory director and workshop director said: "the customer is God, credibility and quality is the first priority of Zhusheng survival and development. It's true that changing specifications and adding procedures will increase costs, but you can't be too granular about your reputation. Even if there is a big loss, you have to meet customer needs. We would rather lose property and profits than lose credit. Don't think about half measures, rework, all of them."  With excellent product quality, reasonable price, a flood of orders become the best return to the factory.

Integrity wins the market and plays the role of personality. Cheng Yinjian sets the standard of career and morality with practical actions, showing the style of a successful entrepreneur.